Val Genné started as a reaction.
To overdesigned bags, fast trends, and accessories that try too hard — but also to minimalism stripped of character.
Long before the brand existed, there was an obsession with form, proportion, and restraint, paired with a love for fashion as expression. Neutral tones, strong silhouettes, and design that doesn't need to explain itself.
Every piece is edited down to what matters: structure, intention, and controlled edge.
Minimal, yet unmistakably present.
Val, founder and designer.
